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Never one to rest on his laurels, Farrow has created a new reason to drink and be merry: Galaxy Fridays has moved in to Casale, a newish pizzeria on SoBes trendy restaurant row near the Venetian Causeway. His creations Martini Tuesdays, the Simple Life at Buck 15 are mainstays of the weekly calendar for any South Beach man who loves men (and the women who are their best friends often join in the fun). When he began promoting events under his company name, SoBe Social Club, he pulled the gays out of the Beachs early-millennium social doldrums and reminded them it was fun to go out at night. "There is something more fulfilling about being around people and meeting face to face and interacting."Įdison Farrow is the godfather of South Beach gay nightlife. "That is a lonely world," Edison said about the Internet. Why make the effort to overcome the sensory challenges of a bar to make a connection when you can browse for men in front of a computer in the comfort of your home?ĭespite the dominance of matchmaking and cruising online, SoBeSocial Club and other clubs show there's still a demand for social outings. The bars became hangouts for groups of friends - and bachelorette parties - out to drink and dance but not necessarily to meet people.
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That changed with the advent of Internet dating. At one time bars were the places gay men went to meet new people. This was in 2001, before the gay lounge era, when things were more dark and late night."īar culture in general has changed, according to an article I read a few years back. "It was obviously filling a social need that was missing in the community. "When Martini Tuesdays started, it just blew up," Edison said. With their ear-splitting music, poor lighting and distractions galore, bars have lost their appeal for many gay men looking for more than a hookup. Perhaps the surge in the events' popularity reflects gay men's desire to meet in places and social situations where they can make real connections. Today,depending on the event and venue, attendance ranges from 200 to 1,000 people, he said. It grew and grew and by the fifth week, seventy five people were attending."
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"I called 10 friends with the idea to meet at a chic hotel bar once a week. "It was never meant to be an 'event' and I never planned to become a promoter," Edison said. It all started 10 years ago with Martini Tuesdays, a weekly gathering of a few friends at that time. His duties include designing the fliers and website, and booking venues and performers for the events. As the one-man force behind SoBeSocial Club (), it's also his business to organize and promote the events. There's The Simple Life each Thursday, Hype on Fridays, Jump every Sunday, Martini Tuesdays once a month, and a new monthly event called Plastic is in the works.īut Edison's duties go beyond hosting. THE LIFE: Social networking in the 21st centuryĮdison Farrow has what many may consider a dream job.Īt least three nights a week - and a couple of extra nights a month - he hosts a party for gay Miami at some of the city's most glamorous and trendy hot spots.